{"id":2470,"date":"2025-10-05T09:44:45","date_gmt":"2025-10-05T07:44:45","guid":{"rendered":"https:\/\/studioculto.cz\/?p=2470"},"modified":"2025-10-05T10:32:34","modified_gmt":"2025-10-05T08:32:34","slug":"cesky-betonovy-lego-nabytek-culto-v-semifinale-napadu-roku-premiera-ceka-na-designbloku-2025","status":"publish","type":"post","link":"https:\/\/studioculto.cz\/en\/cesky-betonovy-lego-nabytek-culto-v-semifinale-napadu-roku-premiera-ceka-na-designbloku-2025\/","title":{"rendered":"Czech concrete LEGO furniture CULTO in the semi-finals of the Idea of \u200b\u200bthe Year. Premiere awaits at Designblok 2025"},"content":{"rendered":"
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The new Czech brand CULTO made it to the semi-finals of the prestigious startup competition Idea of \u200b\u200bthe Year 2025.<\/strong> The jury was impressed by the first modular furniture kit made of lightweight concrete, which combines technology, design and sustainability.<\/p>\n\n\n\n

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CULTO has developed its own lightweight concrete formula with over 80% secondary raw materials and a unique mechanical joint that allows for \u201cdry\u201d assembly without tools. This creates furniture that is strong, repeatedly dismountable and also available for e-commerce.<\/p>\n\n\n\n

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\"For us, the Idea of \u200b\u200bthe Year is not just a competition, but a confirmation that our idea makes sense outside the design community. CULTO does not want to remain a Czech rarity - we are building a brand that can stand on the European market and show that smart design from the Czech Republic has global potential,\" says Jana Hejnicov\u00e1<\/strong>, co-founder of CULTO.<\/p>\n\n\n\n

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\"We respect concrete precisely because it doesn't play tricks on anyone. It is strong, durable and timeless. Our goal is to show that it can also function in a refined way indoors - light, modular and playful,\" adds Michal Brach<\/strong>, co-founder and designer of the brand.<\/p>\n\n\n\n

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The first public premiere of CULTO will take place at Designblok 2025, where the brand will present a limited edition and an installation presentation designed by designer Petr H\u00e1k.<\/strong><\/p>\n\n\n\n

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CULTO is betting on direct online sales and a digital configurator that will allow customers to assemble their own furniture - from dimensions to colors. Expansion is planned from 2027, when the brand will open a showroom in Prague and prepare to enter European markets.<\/p>\n<\/div>\n\n\n\n

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Media contacts
<\/strong>Jana Hejnicov\u00e1 \u2014 Brand & Business Development
\u2709\ufe0e jana@studioculto.cz<\/a> | <\/path><\/svg><\/span> studioculto.cz<\/a><\/p>\n\n\n\n

                                                                                            <\/p>\n\n\n\n

<\/path><\/svg><\/span> Back to the media section<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Nov\u00e1 \u010desk\u00e1 zna\u010dka CULTO se probojovala do semifin\u00e1le presti\u017en\u00ed startupov\u00e9 sout\u011b\u017ee N\u00e1pad roku 2025. Porotu zaujala prvn\u00ed modul\u00e1rn\u00ed n\u00e1bytkov\u00e1 stavebnice z odleh\u010den\u00e9ho betonu, kter\u00e1 spojuje technologii, design a udr\u017eitelnost. CULTO vyvinulo vlastn\u00ed recepturu lehk\u00e9ho betonu s v\u00edce ne\u017e 80% pod\u00edlem druhotn\u00fdch surovin a unik\u00e1tn\u00ed mechanick\u00fd spoj umo\u017e\u0148uj\u00edc\u00ed \u201esuchou\u201c mont\u00e1\u017e bez n\u00e1\u0159ad\u00ed. D\u00edky tomu vznik\u00e1 n\u00e1bytek, […]<\/p>\n","protected":false},"author":1,"featured_media":2435,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","hide_page_title":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-2470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culto-v-mediich"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/studioculto.cz\/en\/wp-json\/wp\/v2\/posts\/2470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studioculto.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studioculto.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studioculto.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/studioculto.cz\/en\/wp-json\/wp\/v2\/comments?post=2470"}],"version-history":[{"count":2,"href":"https:\/\/studioculto.cz\/en\/wp-json\/wp\/v2\/posts\/2470\/revisions"}],"predecessor-version":[{"id":2500,"href":"https:\/\/studioculto.cz\/en\/wp-json\/wp\/v2\/posts\/2470\/revisions\/2500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studioculto.cz\/en\/wp-json\/wp\/v2\/media\/2435"}],"wp:attachment":[{"href":"https:\/\/studioculto.cz\/en\/wp-json\/wp\/v2\/media?parent=2470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studioculto.cz\/en\/wp-json\/wp\/v2\/categories?post=2470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studioculto.cz\/en\/wp-json\/wp\/v2\/tags?post=2470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}